You love your restaurant. You love your customers. You love your food. What you don’t love is the huge book of regulations about signage your town so vigilantly enforces. It took you six months to get them to reluctantly allow you to put a sign on the restaurant’s facade and the sign cost a fortune because it had to be a reproduction piece that fit the era your building was constructed in. When you hauled out your daily specials sidewalk sign, you didn’t expect additional problems, though. It was only temporary and went back inside each evening as you closed up. Unfortunately, you were wrong. The town nixed the sign. Now how do you announce your weekly themed specials, like the Italian Wednesday night dinner buffet or your Thursday half price sandwich sale?

Restaurant window signs are ideal for advertising reoccurring specials, especially in historic areas, where getting permits for signage is a challenge. Since you will be using the same specials week after week, your expense is very minimal. To successfully design your signs, you should:

• Utilize the ability to have see-through areas in your signs. This option can help windows look uncluttered and will still allow people to glance into the restaurant.
• Consider using a font design that matches your buildings era for part of the text to make the signage seem like it really belongs.

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