Promotional flyers
The flyer is an effective way to publicise a company, and represents excellent value for money. Flyers can be used to raise the profile of a company, although the opportunity to create flyers that encourage people to buy should not be missed. Your flyers should lead to sales, or you will lose money!
• An offer of a gift or reduction is often very effective in providing a hook for prospective customers. For example, when a customer makes a purchase, you could give him or her a flyer with vouchers or coupons, that encourage them to come back in the future.
• If you hand out money-off vouchers, encourage customers to take one for a friend and recommend your products or services.
• Devise a strategy for your advertising campaign. If you want to promote sales or new products and services, you’ll need to decide whether you want a targeted campaign. If not, you will need to distribute many more flyers to achieve a decent return.
• Think about the timing of your campaign. Promotions or reductions just before seasonal celebrations can incite people to come to you for bargains. It can be very difficult to get the right moment, however, so flyer campaigns should be repeated at various points throughout the year.
