Always have business cards available in your establishment. You only need the essential information to create them, so you should never be without.

For a bit of a change, you could create loyalty cards instead of classic business cards, and encourage your customers to come back. For example, you could offer a free beverage for every five or ten purchased drinks.

Organise themed nights or mid-week events, and offer reductions to encourage people to go out even when it’s not the weekend. When you have found a theme or idea and settled on a date, then get your posters and flyers printed and do some serious promoting!

Stick up the posters well before the event and hand out the flyers like they’re going out of fashion! If you want to attract the attention of the public, you’ll need to find an original idea or offer drinks at attractive prices. You can also purchase flyers or postcards with reduction coupons…

Create a website. You can upload photos of your events, and promote upcoming ones etc. Don’t forget to add a map and to give details of opening times etc.

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1. Be concise! Try to say only the essential. You need to catch your customer’s eye immediately and communicate your message within a few seconds. It is generally accepted that most people will move on before reading to the end if the message is too complex and long.

2. Avoid too many colours and images in the background, as your reader will be distracted from the message.

3. Make sure you have enough contrast between the background colours and those of the text. Too little and it will be difficult to read.

4. Avoid ‘fun’ or ‘interesting fonts’. They are more difficult to read and have been shown to discourage people from reading the whole text. Go for classic, simple fonts that are easy on the eye.

5. Think about the size of the font used. Too small, and your text will be difficult to read…

6. You can attract attention to important ideas by using a larger font or different colours.

7. Your images must complement the text and you will need to base the choice on the message you want to give and the profile of your target customer.

8. Only choose photos of very high quality!

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Not only are they communication tools, but also are also examples of your creativity and proof of your expertise.

Choose your finest work and upload it to customise those of Vistaprint’s products that are best suited to show off your talent:

1. Even if you have a gallery, a website would allow you to exhibit your work 27/7 and would also allow your customers to purchase your prints even if your shop is shut. You could also provide information about the services you offer as well as your price list and contact details.

2. As a photographer, you can never let an opportunity to promote yourself pass you by. Have premium quality business cards printed with a high quality reproduction of one of your photographs. Your work will do the talking for you, and your cards will give a positive first impression of your work.

3. Order leaflets or brochures to hand out to customers or potential clients. You will have more space to encourage people to use your services and purchase your prints, as well as for giving examples of the quality of your work.

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All you need to do is select the products that are the best suited to your Home Cleaning industry!

Premium Business Cards
Give business cards to your clients and create a positive first impression of your company. Browse through our templates to find one that corresponds with your professional image and then customise it with the name of your company, your contact details and your logo. If you don’t yet have a logo, you can create one easily, quickly and for free on Vistaprint’s site.

Car Door Magnets
If your work means you are spending a lot of time travelling to and from clients’ homes or offices, then optimise the impact of your vehicles with magnets that match your business cards, to attract new clients!

Flyers and Postcards
Advertise with flyers and postcards. You can use them to detail your services and price list, or to promote offers or reductions for new clients, for example.

T-shirts, Polo shirts and Caps
Don’t forget your uniforms! Improve your company’s image and create t-shirts or polo shirts for your employees. Add your company name and logo and then complete the look with a matching cap!

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1. What are you goals? Do you want to launch a new product or service, or highlight your expertise? The first step is to set the goals you want to achieve!

2. Define the message you want to give. It must be clear and coherent.

3. You need to publicise your event. Compile a guest list (clients, prospective clients, suppliers, local journalists, the general public etc.) and send out invitations one or two months before the event. Target your guests according to your goals. Print posters, postcards and a large banner to promote your Open Day. Organise a mailshot and take advantage of email marketing and talk about the upcoming event in your newsletter.

4. Make sure you know about any health and safety obligations, as well as accessibility for any disabled people. Don’t forget to let your insurance company know what you are doing, too.

5. Your personnel need to be implicated and enthusiastic. Encourage them and make sure they are well prepared.

6. You are aiming for an impeccable welcome – warm and professional.

7. Prepare promotional documents for the day: leaflets, brochures and promotional gifts.

8. Your aim is to create a convivial atmosphere, so serve refreshments and have attractive deals on offer without obliging guests to purchase. You want them to leave with a positive image of you and your company!

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You just need to choose the most appropriate products for your business and clientele, and define a marketing strategy that will help to realise your goals.

If you have a shop or boutique, you need to think not only about your physical presence, but also about your online presence. A customised web site allows you to communicate with your clients and publicise your business 24/7. It also allows your clients to purchase your products online, even if they can’t physically get to your shop.

Print post cards or flyers to inform your clients about your offers and promotions. Pop them into their bag at the till, and add a few reductions voucher to encourage them to come back!

Spare a thought for your packaging, and consider using customised labels to seal your bags or wrapping paper. They can be used to give a polished image of your brand or to promote a new product.

Offer gift certificates to your clients. Either they can buy them as gifts for friends and family, or you can use them to reward your customers’ loyalty.

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Upload your template or choose from one of our models. You also have the possibility to add your logo, text or photos to our templates and make them your own.

Vistaprint have literally thousands of models, so to make the search a little easier, you can look for templates suited to your industry, the style you are aiming for (modern, classic, bright colours etc.), or for the event you want to promote:

• Have you moved? Communicate your new address to all your clients.

• You need to celebrate the inauguration of your company – invite prospective clients with post cards and promote your brand new identity.

• We also have templates to publicise open days.

• Announce your new products and services to your clients with a post card mail shot.

• Make sure everyone knows about one-off promotions, sales or liquidations.

• Post cards can also be used as gift certificates, and are one way to distribute reductions coupons – Vistaprint have the templates designed for these ends.

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You can choose several products and customise them to match so that you strengthen your professional image.

Here are a few products that are particularly useful for hair salons:

Appointment Cards
Simply essential! Your clients are less likely to forget their appointments with these customised appointment cards which slip easily into a wallet or are perfect for sticking to the fridge or noticeboard. Add your business card design to the verso and your clients will always have your contact details within easy reach.

Decals
Your salon’s image is of the utmost importance, and you must pay attention to your signage. You can use these decals on your windows as a publicity tool, to attract the attention of passers-by, and to communicate your opening times.

Postcards or leaflets
Print postcards or leaflets to let your customers know about all the services you offer, as well as your price list or promotions. Choose templates that match your appointment cards and decals and add photos too!

Gift Certificates
When your clients are happy with your services, tell them that they can purchase gift certificates for friends and family. You could create treatment packages specially designed to be offered as birthday or wedding gifts, for example.

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Define a marketing strategy and choose which of our products would be useful to you – you can make savings if you order a selection of matching products.

For example:

Premium business cards

Hand out your cards to your clients and make a positive first impression thanks to these premium quality colour cards.

Car door magnets

You’ll get non-stop publicity on the road when you add your logo and contact details to your vehicles.

Post cards

Use post cards that have been specially designed for the automotive industry to tell your clients about promotions or special events.

Address labels

Save time thanks to these sticky address labels, which are really practical for use on letters and parcels.

Pens

Give them to your customers and your employees for an image that’s professional down to the last detail.
We offer kits of products, but you can also create a selection of made-to-measure products that are perfectly adapted to the needs of your business.

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You will need to research the development of your market and consumer behaviour in order to elaborate a good marketing strategy.

Collect all key product information: functions, price, design, packaging, distribution channels…

You need to be analytical and objective, creative and innovative, all at the same time!

Establish your strategy:

• Which market are you targeting?
• Who is your target customer (lots of individuals or a few groups)?
• What exactly are you offering?
• What is your USP?

Once you have found a strategy you like and that you feel is suitable, it’s always a good idea to test your ideas again, this time with clients or partners.

Write sales pitches for both new and current clients, and for different media:

• Rack cards
• Content for web sites
• Stickers and decals
• Competitions or prize draws
• Newsletters / email marketing
• Flyers
• Posters
• Banners
• Postcards and gifts
• In-store or trade show demonstrations

And don’t forget to prepare your personnel:

• Product training
• Sales pitches and examples of use

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