Vistaprint UK Blog » Logo

How to choose your new logo

Vistaprint UK — Wed, 30 Mar 2011 10:41:28 +0000

If you are starting up a company and have chosen the name, you now need a logo. It can seem like a daunting task if you don’t have the budget to employ an agency and don’t know where to start yourself! Using our free logo design tool, you can create a great design that will get you recognised. Here are some points to keep in mind:

• Get together all the information on your company: name, activity, market, target, concept, product, service, USP etc…

• Start sketching! Put anything that comes into your head onto paper, and look through our icons to find an image that corresponds.

• Don’t forget that your logo will be your company’s visual identity and will become associated with its values.

• It needs to be simple, unique and instantly recognisable. It also needs to stand out from others, particularly those of your competitors.

• The image has to communicate your message, whether that is your activity, philosophy or your target market.

• Choose an image that will age well.

• Think about abstract or typographical logos if you struggle to find an image.

• Consider the symbolic values and associations of the colours you choose to use.

• Once you have a few options, try them out as letterheads or on business cards before choosing one.

• Take the time to find the font that best suits your icon.

• The logo needs to look as good in black and white as it does in colour.

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Improve your work day with personalised mugs

Vistaprint UK — Sun, 23 Jan 2011 21:42:25 +0000

A long hard day at the office can be really tedious. After eight hours at the computer screen, you can’t wait to get home and to see your loved ones.

Spending quality time with your loved ones instantly cheers you up; just the sight of your little baby’s face is enough for you to stop thinking about your hard day at work and start thinking about the important things in life.

But there is a way that you can get this feeling, even when you are sitting behind a desk at work and that is by using some personalised mugs to bring a bit of your home life into your work day.

With personalised mugs, you can choose your very favourite photographs to include on the mug. So you can choose a photograph of your little baby to have incorporated into the design of the mug so that each time you have a drink at work, you can be reminded of your lovely baby and that is bound to instantly put a smile on your face.

Don’t sit at work bored and fed up when you can instantly improve your mood with personalised mugs.

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Making your flyers stand out

Vistaprint UK — Wed, 15 Dec 2010 14:54:35 +0000

We’ve all had those flyers through our front doors that we simply put straight in the bin. But it doesn’t need to be like this.

You can ensure that your flyers don’t get thrown away, simply by ensuring that you choose the right design. By carefully considering how you want your flyers to look, you can create a really eye catching design that perfectly suits your business and that doesn’t get thrown away by the recipient.

Flyers can be really effective marketing tools if they are done in the right way. So stand out from your competition and invest some time into designing your flyers so that you can achieve some really great results.

The first thing to decide is the design of your flyer. For example, if you run a children’s nursery, you may want a bright, colourful design featuring an eye catching cartoon. If you run an accounting firm though, you might want something more formal with simple colours and a simple design.

The other thing to consider is the information that you want to be put onto the flyers; don’t overcrowd them with information, and ensure that the recipient is not left confused by what’s on the flyers.

By investing some time into the design of the flyers, you can ensure that yours don’t end up in the bin.

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Email branding for a professional image

Vistaprint UK — Mon, 13 Dec 2010 14:52:25 +0000

When competition is so tough in business at the moment, it’s important to ensure that you always give off a professional image.

And the best way to do this is through your branding. You should ensure that each time you contact your potential clients, you use the same branding.

This means that as well as perhaps using your branding on your company car, you should also use the same branding on your emails.

Email branding can be really powerful and it’s really easy to set up. When choosing your email branding, you should ensure that it perfectly matches the style of your company and also that it matches the branding that you already have in place.

For example, if you have a certain design on your business cards, you should ensure that the design on your email marketing matches this. This means that you should have the same colours and the same style to ensure that you give off a truly professional impression.

Now that so much business is conducted online, it’s very important that you consider email marketing as a really good way to get your brand out there and improve your professional image.

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VistaPrint – Custom Logos for Your Business

Vistaprint — Sat, 28 Feb 2009 18:44:00 +0000

Why do I need to worry about logos?

As a new business owner, you sometimes feel like you’ve walked into some combination of an old west town and an art school. What on earth does branding mean? Why do you need to look into creating logos? Before you panic and flee back to the more familiar world of life as an employee, you won’t actually be heating up a branding iron. Branding a business simply means making it recognizable to potential customers. Your logo is a large part of the branding process, since it will be an image that people can recognize quickly and easily.

VistaPrint makes it easy for you to create a logo for your company. You can simply use it on items you order through VistaPrint or you can opt to pay for the use of the logo so you can use it to brand other items that are related to your business, too. Afraid you cant come up with a design yourself? Dont worry about your lack of graphic design experience. Making your own logo is literally as easy as selecting a few options and clicking the button to continue. The result is a professional looking, simple logo that is easy for people to recognize.

For more information about logos and VistaPrint, please see our Homepage - VistaPrint.co.uk.

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