Each company has its specific needs in terms of marketing. The size and way of operating needs to be taken into account when determining a successful and effective marketing strategy.

Here are a few ideas:

Business Cards
The essential product… You should always have business cards on you. Give a few of them to each of your clients, because if they are happy with your services they will hand them on to their friends and neighbours. They are easy to keep in a wallet or to stick to the fridge, so your customers will always have your details to hand when they need your services.

Car Door Magnets and Lawn Signs
When you work at a customer’s home or office, you need to make sure that the neighbours know about it! Increase your visibility with car door magnets and ask your client if you can put up a sign while you are working there. Make sure your layout is simple and clear – you just need to put your name, logo and slogan or description of your services… and your contact details.

Flyers and Leaflets
Deliver leaflets in the neighbourhood where you are working to provide more information about your services and prices. Do this at the beginning of the job and offer free quotes. If you are already working nearby, it’s an easy way to encourage new customers to contact you. Oh, and don’t forget to print your quotes on headed paper…!

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Banners
• You can order banners designed for indoor and outdoor use.
• Sizes can go from 90.2cm x 50.8cm to 242.5cm x 76.2cm.
• They are ideal for attracting attention to your professional events, promotions, sales etc.

Decals
• Decals are an easy way to publicise your company.
• You can use them not only for promotions but also to communicate your opening times.
• They increase your company’s visibility and are easy to move when necessary.

Lawn Signs
• Perfect if you have a bit of space in front of your premises, or if you often work at your customers’ homes.
• Made from high-quality corrugated plastic, they are particularly durable.

Posters
• The best way to advertise your services and products inside your premises.
• Great for announcing promotions or special offers, as you can move them about easily and replace them easily, too.

Car Door Magnets
• Advertise your company while you are on the road!
• Can be removed, so you could use different magnets to announce offers at different times of the year.

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Trades people such as roofers, builders or electricians have generally been associated with the regular use of such a marketing tool. What better way to spread the word that you are working in the neighbourhood than with a sign! It’s a great way of increasing your visibility and hopefully creating word of mouth when people see or hear about a job well done.

Signs placed in a prominent position and with a clear and attractive design will catch the attention of passing motorists or commuters as well as the locals, so if your business takes you to different places, think about making your work bring you more customers.

Think, too, about increasing the effectiveness of your marketing by printing flyers or business cards for example.

Use the opportunity of working in a new geographical area to your advantage, and before you leave for the evening, drop flyers through doors advertising a promotion or reduction you are offering, or simply to remind people that they have seen you working in the neighbourhood.

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Custom lawn signs are a great way to promote your business.  Vistaprint offers inexpensive, high quality lawn signs printed on corrugated plastic.

Design a small or large lawn sign to announce new merchandise, promote a special offer, or anything.  Whether you own an organic bakery, neighborhood convenient store, or law firm, Vistaprint offers designs to complement your business.

To catch people’s attention, place the lawn sign outside, by a high traffic area.   Don’t have lawn?  No problem.  These signs work well in windows too!

Creating a custom lawn sign for your business is easy.  Simply upload your own design or browse through Vistaprint’s online galleries.

Promote your business today!

For more information about lawn signs and Vistaprint, please see our Homepage - Vistaprint.co.uk.

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