The limited space encourages the use of slogans, or an extremely concise and therefore more powerful message. The size of a banner means that it increases the visibility of the message itself.

A well-designed banner can also be more memorable than other forms of publicity.

They are practical and effective in different contexts:

1. To promote festivals and collective events. Colourful, customised banners can help contribute to the decoration of a place or event, while publicising it at the same time. They can add to the festive atmosphere, too.

2. To show support for sports teams or associations. It is easy to demonstrate solidarity when you have support messages printed onto banners.

3. Banners can also prove really useful for the promotion of charity events and to communicate important messages.

4. To publicise a company. It’s an ideal way to promote a message or slogan, either inside or outside. Banners can raise the profile of a company, but can also be effective in the promotion of special events:
• Sales or promotions
• Open Days
• New service or product launches
• Change of address
• Sponsoring an event

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1. What are you goals? Do you want to launch a new product or service, or highlight your expertise? The first step is to set the goals you want to achieve!

2. Define the message you want to give. It must be clear and coherent.

3. You need to publicise your event. Compile a guest list (clients, prospective clients, suppliers, local journalists, the general public etc.) and send out invitations one or two months before the event. Target your guests according to your goals. Print posters, postcards and a large banner to promote your Open Day. Organise a mailshot and take advantage of email marketing and talk about the upcoming event in your newsletter.

4. Make sure you know about any health and safety obligations, as well as accessibility for any disabled people. Don’t forget to let your insurance company know what you are doing, too.

5. Your personnel need to be implicated and enthusiastic. Encourage them and make sure they are well prepared.

6. You are aiming for an impeccable welcome – warm and professional.

7. Prepare promotional documents for the day: leaflets, brochures and promotional gifts.

8. Your aim is to create a convivial atmosphere, so serve refreshments and have attractive deals on offer without obliging guests to purchase. You want them to leave with a positive image of you and your company!

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Banners
• You can order banners designed for indoor and outdoor use.
• Sizes can go from 90.2cm x 50.8cm to 242.5cm x 76.2cm.
• They are ideal for attracting attention to your professional events, promotions, sales etc.

Decals
• Decals are an easy way to publicise your company.
• You can use them not only for promotions but also to communicate your opening times.
• They increase your company’s visibility and are easy to move when necessary.

Lawn Signs
• Perfect if you have a bit of space in front of your premises, or if you often work at your customers’ homes.
• Made from high-quality corrugated plastic, they are particularly durable.

Posters
• The best way to advertise your services and products inside your premises.
• Great for announcing promotions or special offers, as you can move them about easily and replace them easily, too.

Car Door Magnets
• Advertise your company while you are on the road!
• Can be removed, so you could use different magnets to announce offers at different times of the year.

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You will need to research the development of your market and consumer behaviour in order to elaborate a good marketing strategy.

Collect all key product information: functions, price, design, packaging, distribution channels…

You need to be analytical and objective, creative and innovative, all at the same time!

Establish your strategy:

• Which market are you targeting?
• Who is your target customer (lots of individuals or a few groups)?
• What exactly are you offering?
• What is your USP?

Once you have found a strategy you like and that you feel is suitable, it’s always a good idea to test your ideas again, this time with clients or partners.

Write sales pitches for both new and current clients, and for different media:

• Rack cards
• Content for web sites
• Stickers and decals
• Competitions or prize draws
• Newsletters / email marketing
• Flyers
• Posters
• Banners
• Postcards and gifts
• In-store or trade show demonstrations

And don’t forget to prepare your personnel:

• Product training
• Sales pitches and examples of use

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Personal celebrations
Liven up your party venue with banners – we have designs for birthdays, seasonal parties and graduations amongst other celebrations.
Add your favourite photos and create personal decorations that are perfect for your party!

Professional events
Banners can be a versatile communication tool you can adapt for different uses:
• Welcome visitors to your company,
• Promote your company,
• Announce the sales,
• Decorate trade show exhibitions or stands,
• Launch a new product or service etc.

Sports clubs, schools, charities and associations
Raise the profile of your event or organisation.

Made from high quality, durable vinyl, we have models made for both interior and exterior use. Clear adhesive hangers can be added for easy attachment, or we can supply banner stands for vertically orientated banners. Easy to set up, clean, store and transport, the banner is an effective and colourful way to communicate and decorate!

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Your dream has finally come true.  You opened your own business!  Now you must create marketing materials to spread the word. Custom Banners are a creative and cost efficient way to promote your business. Use banners to announce your grand opening, advertise new products, endorse a charity event, or anything!

Design a simple banner for your delicatessen, or something fun for your childcare business.  High quality, vinyl banners from Vistaprint will last for years.

• Create different colored banners for all seasons.
• Hang your banners inside or outside.
• Consider designing a vertical banner too.

Vistaprint offers different size banners for your business needs and designing a banner is quick and easy.  Customize an online design to suit your needs, or upload your own creation. Market your business with an eye-catching banner!

For more information about banners and Vistaprint, please see our Homepage - Vistaprint.co.uk.

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