You hand a business card to your potential customer and watch her drop it onto her counter without a second glance. How long before it hits the trash can? Five minutes after you pull out of the driveway? Ten? If only you had decided to get a set of business card magnets to give to new contacts that seem likely to need your business. Then, that card would have ended up on the fridge, where it probably would have stayed for months to come.

Business card magnets are popular for several reasons:

The rolodex is not as endangered as the Dodo bird, but it certainly isn’t the thriving desk accessory it used to be. Many people have taken their address books and rolodexes online. While this may sound like a good thing for your business, think about the effort involved in stuffing a card into an alphabetically organised file. Then, think about the effort involved in transferring the information on the card into an online database.

People who use a business frequently love the convenience of glancing at the magnet on the fridge to get the business phone number or check hours. If customers arent tied to one business and your number is on the fridge, it is pretty likely that the customers will opt to call you instead of pulling out the yellow pages.